The business requirement
JAC Vapour needed BigCommerce store data connected to Ometria so customer, order and product information could support its marketing workflows.
Development and integration
Impact developed middleware using the platforms' APIs, with an initial historical import followed by ongoing exchanges. Customer profile changes and unsubscribe updates returned to the store, alongside interaction tracking: a two-way integration rather than a one-off data export.
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Original project detail
BigCommerce to CRM API Integration
We developed a middleware API for JAC Vapour to connect their BigCommerce website to Ometria CRM (AI-powered customer insight and cross-channel marketing)
The API development included:
- Using BigCommerce’s API suite (Catalog, Customers & Order API’s)
- Store data connects to Ometria’s data API, utilising the push API to pass:
- Contact – New & Updates
- Orders – New & Updates
- Products – Full Refresh & Updates
- We also use Ometria’s ‘Fetch list of Profiles’ to intermittently retrieve profile updates (unsubscribes/profiles changes) to update BigCommerce.
- Historical data has been pulled first in bulk. (using a staging Ometria account to test, then moved to live Ometria account)
- Implemented the Ometria javascript interaction tracking API to track page views and interaction events.
With over half a million orders to transfer from BigCommerce to Ometria it was a huge volume of data that took 7 days to process!
