The business requirement
Cream Associates needed a shared system for customer contacts, correspondence and sales and marketing profiles, alongside collaboration between associates working across the UK.
Development and integration
Impact combined CRM records with a project forum for documents, ideas and discussions. The application connected relationship management with the working information the consultancy team needed to deliver client projects.
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Original project detail
CRM and Forum Development
Created for Cream Associates (a marketing consultancy with associates based all over the UK) the CreamCRM (Customer Relationship Manager) has been designed to assist the sales & marketing staff with administering their ever growing contacts database; whilst the CreamForum has been built to assist geographically split teams in communicating across numerous projects.
With a host of essential elements built in, the CreamCRM offers the ability to record, track and manage information from basic contact details, to correspondence tracking, to managing in-depth marketing & sales profiling info against each potential and current customer.
The CreamForum was created to enhance communications between all associates by facilitating a central point of reference for all project related documents, ideas, and discussions.
Helen Walters, Founding Director of Cream Associates says:
"Impact came highly recommended, and I wasn't disappointed. Their work has more than met our needs and we look forward to continuing to work with them."