The business requirement
The Cicerone Explorer iPhone application brought guidebook discovery, location tools, photographs and mountain-safety information into one mobile experience.
Development and integration
GPS coordinates were converted to Ordnance Survey grid references. XML web services supplied a locally cached guidebook catalogue, while captioned photo uploads connected the device to Cicerone's website. This account describes the original mobile application and its connected web services.
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Original project detail
iPhone App for Cicerone Publishers
A unique software development for Cumbria based publisher, Cicerone, award winning publishers of guidebooks for walking, climbing, trekking and cycle touring. The Cicerone Explorer iphone app has been developed to assist Cicerone to engage with a new target market. With a mix of useful and fun elements for outdoor enthusiasts the iphone app development provides an innovative way to widen the promotion of the Cicerone brand.
This comprehensive iPhone app development comprises a kit of 5 tools including:
- 'Locate Me' which uses GPS to find your longitude/latitute and then convert it into an o/s grid reference
- 'Send A Photo' which allows a user to photograph their journey, add a caption and upload it to the Cicerone website alongside the relevant guidebook
- 'Mountain Safety' comprises top tips for keeping safe outdoors
- 'Find A Guide' which provides searchable functionality of over 300 guidebooks to locate one relevant to where you are
- 'Be A Winner', Cicerone's monthly outdoor knowledge quiz which utilises unique discount vouchers for their guidebooks if a user wins.
Technologies Used Include:
- Real time XML data feeds (product catalogues) sending information to the iPhone, which is then saved to the device and can be updated at any point by just clicking a button.
- Sending images and XML data back to web services
- Integration with GPS and conversion to UK OS grid reference system
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