The business requirement
Wake Fury's watersports retail website brought mobile shopping together with stock, orders, fulfilment and account management.
Development and integration
Bulk product uploads handled descriptions, multiple images and sizes. Product video, bundles, vouchers and reporting supported merchandising while keeping the operational work behind the shop connected to the sales journey.
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Original project detail
Ecommerce website development, fully responsive
Wake Fury is a growing start-up offering clothing and equipment for water sports enthusiasts. Our brief was to provide a clean, modern interface that works seamlessly on mobile and web.
The front end website links to a back end businesss system to manage stock, orders, fulfillment and accounts - all under one roof.
Product details can be bulk uploaded, and allow for multiple images, sizing charts, short description, long description, and highlighted features.
To assist with marketing this ecommerce website can display video, processes discount vouchers, has a promotional bundle builder and search data capture. There is also a full reporting suite and full analytics tracking.
