Warwick Castle Ecommerce Development Launches

Warwick Castle ecommerce website launches, with complex pricing matrices and discount coupon structures.

Warwick Castle Web Development

Part of the Merlin Entertainments Group which includes Alton Towers, Chessington World of Adventures and Lego Land to name but a few, the Warwick Castle website development launched in April 2011.  Since launch the new Warwick Castle website has proven it's worth, reporting the highest transactional performance improvement within the Group!

The website was created in partnership with Warwick Castle's media agency and is built to maximise on cross promotion and up-selling.  Combining rich media user experiences in the form of animated promotions and games, the site showcases the attractions and events that Warwick Castle provides plus offers many opportunities for cross promotions such as add-on attractions, overnight stays and upgrades in event tickets.

The website is written in vb.net, sql server, javascript, ajax, with flash promotional elements including BBC video footage, (provided with thanks to FreemantleMedia) and utilises a customised CMS.  The beauty of this web development is that it has been built in a flexible, modular fashion to allow Warwick Castle to quickly and simply keep evolving the website by adding new modules and features to further engage visitors to the site.

Take a peek at a promotional teaser we wrote for a new attraction.

Project info

  • Warwick Castle Ecommerce Development Launches
  • website development, ecommerce development

Active Andalucia

Active Andalucia
www.active-andalucia.com
Multilingual website for outdoor pursuits center in Spain.

Just wanted to say a huge thanks for the work you have put in to creating our new web site, we are really pleased with the results.

I know we have not been the easiest of clients to work with as we had no clear direction in the beginning and then so many unplanned changes but thank you for your patience and it has paid off as we now have what we think is the best site in the “activity business" it is vibrant, easy to navigate, engaging and informative.  Your advise and guidance through this process for us has been amazing and fingers crossed this is the start to a great new venture for us.

We have a few other projects we are working on and look forward to talking to you about these soon.

Deborah Kelly, Marketing Director